Going Organic Magazine is now the educational component of the non-profit, "Transition to Organics, Coachella Valley". (read more)

Here are a few of the people that bring you Going Organic Magazine:

Co-Founder & Publisher

Estelle Foster is the multi-awarded Executive Director of Pesticide Awareness and Alternative Coalition, PAAC. PAAC is a non-profit, environmental group in Santa Barbara that established over 40 toxic pesticide free parks. They produced five California Organic Festivals, published 25,000 bi-lingual Organic Resource Guides, and co-created a City and Community IPM Advisory Board. Estelle served as County Human Rights Commissioner, Vice President of the Small Wilderness Area Preserve, and introduced the County’s and City’s IPM Focus Group. Estelle created a Conflict Resolution Program and trained teachers in Santa Barbara schools. She appeared on numerous TV and radio shows as part of her success in supporting safer and healthier communities.

Co-Founder & Advertising Manager

Ben Lizardi is an advertising and marketing executive with a 40+-year history of creating dynamic campaigns for dozens of regional and national corporations. His career began as Art Director at McCann-Erickson Advertising, Los Angeles, working on accounts such as Coca-Cola and Continental Airlines. Ben has created and produced hundreds of award-winning ad campaigns, including an Emmy for Bank of America. The Lizardi family also founded a publishing company, producing dozens of books and publishing several magazines, including Pasadena Magazine in CA and Natural Highs in Telluride, CO.


David_SternDavid Stern is a creative director and writer with more than 32 years of experience. He has led the planning, creative development and implementation of marketing campaigns for products and services across many categories and communication platforms. With wide-ranging experience covering consumer-based communication, business-to-business, event marketing, promotion, retail, direct response, retail point-of-sale merchandising, web communication and Social Media, David has worked at Chicago Advertising Agencies; J. Walter Thompson, Foote, Cone & Belding, DDB Needham and the CBS Affiliate for the Coachella Valley in California.

Health & Fitness

Scott Cole is a lecturer in over 30 countries, a mind/body/fitness pioneer, a former National Aerobic Champion, star of Abs of Steel, and creator of America’s top-selling Discover Tai Chi DVD series. Featured in USA Today, LA Times, Newsday, and The Wall Street Journal for his mainstreaming of the martial and healing arts, Scott has contributed to over 500 publications worldwide. Scott appeared on The View for his “Get Fit America for Kids” program; he has also appeared on LIVE with Regis and Kelly, CNN Headline News, The Early Show, Soap Talk, and The Doctors. Scott conducts Wellness Weekends worldwide (www.scottcole.com).

Art Director

Lisa Hoffman is an art director and organic gardener with over 20 years of experience in editorial design and publishing. Originally from Southern California, she was the art director of Pasadena Magazine before moving to Laguna Beach in 1992, where she worked for Freedom Communications and the international publishing company, Miller Freeman, Inc. While there, she won a MAGGIE award for Best Re-Design of a trade publication (Action Sports Retailer). Ms. Hoffman currently lives in Kailua-Kona, Hawaii, with her two boys, and works part-time as the Garden Coordinator at her sons’ elementary school. She spends her “free-time” surfing with her boys and growing fresh, organic, fruits and vegetables!

Caregiver’s Corner

Barbara Gaughen-Muller, founder of the award-winning Gaughen-Global Public Relations firm, was mentored in New York by PR legend, Edward Bernays. She orchestrates the “Engineering of Consent” for her clients, including Dr. Patricia Bragg, Dan Poynter, and the National Institute of Urban Search and Rescue. While moderating a world-wide, weekly telesummit, she also speaks on Happiness and Global Peace. She authored Book Blitz, is a past President of the Book Publicists of So. CA, and conducts radio and TV Programs focused on global issues. She and her late husband, UN Ast. Secretary General, Dr. Robert Muller, wrote 7000 Ideas and Dreams for a Better World, the basis for a daily inspirational e-newsletter.

Gardening Editor

Johnny Foster is an Educator, Consultant, Organic Horticulturist, and Researcher. The natural world has been his passion from a very early age to the present. Johnny has taught in public schools and has taught gardening to developmentally disabled adults and at risk youth. He has given presentations to Garden Clubs, Horticultural Societies, and City and County Jurisdictions. His popular “How to Grow Your Own Backyard Organic Garden” Workshop is open to the public. He provides consultation and oversight for numerous individuals and businesses. Some of his more notable clients have been Ella Fitzgerald, Jeff Bridges, and consulting for Jackson Browne.


James Lizardi, entrepreneur and organic gardener, has created several successful businesses over the past 25 years. He was co-founder of Pasadena Magazine and president of Lizardi Communications, an advertising & graphic design firm. His clients included the Los Angeles Dodgers, The Walt Disney Company, Baskin-Robbins, and Warner Bros Records. James focused on design for the music industry where he helped create music packages for Beck, Bob Dylan, The Who, and Led Zeppelin. In 2007 he co-founded Original Recordings Group (ORG), a vinyl reissue label catering to the audiophile music industry. In 2011, James turned his organic gardening hobby into a business and created the Jardin Seed Company, specializing in selling heirloom seed collections.


Meet Our Advisory Board

Don_PerryDon Perry has worked in the broadcasting industry for over 35 years, distinguishing himself in a variety of leadership positions with companies such as GE, Viacom, Chris Craft, and Clear Channel. He was named General Manager of the NBC affiliate in Albany, New York at the age of 33, followed by General Manager of the NBC affiliate in San Antonio, and eventually was named the President of Clear Channel Television with responsibility for over 40 TV stations in 25 markets throughout the United States. In 2007, he was named the General Manager of KPSP Local 2, the CBS affiliate in Palm Springs until its sale to New-Press & Gazette in February of 2012. Don was also the Chairman of CVEP until his term ended in July of 2012, and recently became a founder/investor of Silicon Springs Ventures, Inc.


Michael Eicksteadt was born and raised in San Diego, California. He received degrees in both business and law and joined a successful law firm with offices in San Diego and Beverly Hills, where he worked for 16 years. During that time, he began to see friends and acquaintances who suffered from AIDS. Moved by what they endured, he left a thriving business to relocate to Palm Springs. He began a new career of legal assistance at the Mizell and Cathedral City Senior Centers, The Center (formerly the Golden Rainbow Center), and the Desert AIDS Project. In 2006 Michael founded the non-profit, Desert Legal Aid, where he is CEO. Along with staff and volunteers, he provides legal services on a low cost or sliding scale basis. He serves seniors, low income and underserved community members.


Michele Mician currently serves as the Sustainability Manager for the City of Palm Springs. She is an active philanthropist and enjoys volunteering for local community organizations. She was also a member of the 2010 class of Leadership Coachella Valley, and continued her studies at the University of South Florida, completing a BA in Technical Writing and a certificate in Latin American Studies. Following her undergraduate studies, she attended La Suerte Biological Field School to study Rainforest Ecology. Soon after, Michele returned to the University of South Florida to complete a Masters of Environmental Science, Management and Policy and a Graduate Certificate in Women’s Studies. Michele has a certificate in permaculture design from Cazadero, California’s acclaimed Earth Activist Training course, has many years of experience educating children at schools, working on organic farms, and has spent 17 years educating the public about pesticides, recycling and protecting our forests.

Catherine_FittsCatherine Austin Fitts is the president of Solari, Inc., publisher of the Solari Report, and managing member of Solari Investment Advisory Services, LLC. Catherine served as managing director and member of the board of directors of the Wall Street investment bank Dillon, Read & Co. Inc., as Assistant Secretary of Housing and Federal Housing Commissioner at the United States Department of Housing and Urban Development in the first Bush Administration, and was the president of Hamilton Securities Group, Inc. Catherine has designed and closed over $25 billion of transactions and investments to-date and has led portfolio and investment strategy for $300 billion of financial assets and liabilities.